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The web site giant1dollar.com has the following in the site, "Welcome to a World of Savings! Every Item 1." I noticed that the website also stated " Our goal is to provide our customers with the most bang for their dollar." They also said " With this goal in mind we have stuck to the one price point concept and have packed out stores with thousands of products at 1. New Merchandise arrives on a daily basis at your GIANT . Stores, you are sure to find new and exciting merchandise everyday! Our Purchasing department is on the constant look out for Brand Name close outs! And great deals for you." The meta header had Giant Dollar as the first optimized keyword. This keyword is followed by Houston and TX which isn't as important as Giant Dollar.